Ubisoft's always-online DRM: where it went wrong; and how you fix it

May 28, 2010 § Leave a comment

I’m not a fan of DRM – fact. But the reality is that piracy is a threat to sales and very few publishers are going to send their game out to the marketplace without sufficient copywrite protection. Who can blame them? They want to protect their product, the jobs of their colleagues and, ultimately, the industry. However, DRM, if it is either too intrusive or hassle-some, will only alienate customers and, in actual fact, fuel piracy. After all, why pay for a product which offers less functionality than download one for free that offers more? If you feel like you’re being treated like a potential criminal, then why not act like one, too?

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