Google-y eyes too big for its stomach?

July 17, 2010 § Leave a comment

I don’t know why exactly, but I’m finding myself more and more drawn with interest into what Google’s doing these days. Only at the beginning of this month it was unveiled that they may be entering in to the travel market – and maybe the price comparison market – as they bought up travel information firm ITA Software (who basically supply flight info and pricing to major travel websites such as Kayak, Orbitz, Hotwire and Microsoft’s Bing).

And now, only a week or so later, Techcrunch has discovered a secret $100 million plus investment deal Google has made with Zynga, part of a strategic partnership to both a) prepare for Google Games, coming later this year; and b) put a bullet in PayPal, Google Checkout’s direct competitor and major beneficiary of Zynga as a payment medium. But it’s also a shot over the bow of Facebook, too, as Zynga (if you didn’t already know) makes such masssively, massively popular games such as Farmville (approximately 62 million active users) and Mafia Wars (close to 18 million), which of course have their foundations built upon on the number one social networking site on the web.

(To put these numbers into perspective, World of Warcraft, the poster child for massively online social experiences, has around 11.5 million active subscribers from the last count taken around late 2008, and that took them four years to develop, whereas Farmville was launched only 12 months ago.)

So, this is Christmas present, but what about Google’s future?

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